How You Can Slack Your Way to a Thriving Business, Like Me

I got an interesting email today from someone on my email list telling me that me sending emails to my list regularly isn’t very slacker-y. Here’s why me sending out daily emails is actually me slacking and how you, too, can get a ton of tasks done to grow your business while “slacking off.”

If you are wondering why I’m talking about slacking, it’s because I’ve created a system in my business for making six figures without hustling, “working hard,” or running my body into the ground. This system is called the Slacker Magic System. (You can watch my training on this right here: pinned slacker magic training in group.)

I created the Slacker Magic System for several reasons:

1. I don’t like the hustle mindset - it makes me feel really stressed out, panicky, and full of self-doubt. For example, when a business guru says something like, “You HAVE to email your list every day,” I shut down. I can’t even make myself do it.
2. I have a body that needs extra support due a chronic syndrome and a very massive, life-saving surgery I went through after my daughter was born. I need to work in a way that allows me the time I need to take care of my body.
3. I am a single parent. Enough said, lol.
4. I am a heart-centered coach and it doesn’t feel aligned to me to work in a way that ignores my body, inner wisdom, and spirit.
5. I need to make a reliable income to care for me, my body, and my daughter.

I’ve been using the Slacker Magic System in my business for the last ten years, and it effectively grows my business every year while I get to experience time freedom, self-care, and the space to parent my daughter with presence.

I chose to use the word “slacker” on purpose. Cutting ourselves some slack and actually “slacking” around the things we usually push ourselves to do perfectly or well creates a lot of extra space in our businesses that wouldn’t be there if we kept on pushing ourselves.

There are so many corners we can cut, places we can work less, and ways we can take the pressure off when we don’t follow every single little rule in our heads.

If you’re someone who pushes herself regularly and tries to get things right, you might be mixing up having integrity and success with doing all the things.

You really don’t have to do all the things in order to stay in your integrity, do a great job, and have a successful business.

The key is to look for the things that drag you down, feel heavy, don’t feel aligned, make you feel tired - and realize that those are the things that need to go.

Often, you can simply not do them at all.

Or, you can find kinder ways to do them that take less time and effort.

Or, you can find ways to get the same outcome without doing the tasks that feel misaligned.

Tuning into your inner wisdom guidance is how you know what to do with the things that feel heavy and misaligned.

For example, I took a marketing program one time that told me I need to make reels three times a day in order to grow my business to the level I want.

Now, I know that social media is a powerful tool for business growth. And, at the same time, the thought of making that many reels makes me feel truly nauseous. My body doesn’t feel great every day, and the thought of getting on camera like that makes my energy immediately drain out of my body.

Inner wisdom told me that I certainly don’t have to do reels like that. Or at all. I was guided to write for my social media content instead.

I LOVE writing. I love sitting quietly in my office, typing away. I love all the ideas that flow in for posts and emails while I’m out getting groceries or picking up my daughter. It feels easy to me to write content for my audience because I adore my audience.

The trick here is that I’m doing something that feels 100% aligned for me and also grows my business.

On the other hand, maybe you adore making reels! Maybe that’s what’s aligned for you!

We are all unique, so what feels inspired, fun, and aligned to one person for growing their business might feel like a total drag to another.

Slacking is unique to each individual.

I also use the word “slacker” because it pokes a little fun at our perfectionist selves. It’s a little gentle humor that reminds us to put a little slack in the line and not hold on so tightly!

This letting go of the tight grip is what allows us to flow with inner wisdom and feel more ease.

The Slacker Magic System doesn’t encourage you to be a total, complete slacker and get nothing done. In fact, me and my clients who are using this system are highly productive. From the outside, we look like we’re doing a lot, and we are.

This is because the Slacker Magic System allows us to do the things we really want to do, that feel really aligned, in far less time and with far less effort than we might normally use.

The Slacker Magic System will actually allow you to get more done while having more free time, more slacking, more rest, and more play. This is because it’s uber-efficient. You only really sit down to work when you have the inspiration to do so. The rest of the time, you’re working in the background while you do other things.

I get all my writing ideas while I’m out at my physical therapy appointments, walking my dogs, driving to school, and cooking dinner. I get all my business growth inner wisdom guidance when I’m lying on my couch by the fire or sitting out on the porch listening to the birds.

Just this morning, I spent an hour sitting on my couch, listening to the rain and journaling, taking care of my mind, body, and spirit. Then, I felt a strong urge to write to my audience, which I’m doing right now.

The slacking that we do is generally behind the scenes. The only time my clients know that I am slacking is when I rearrange something, which sometimes I will do if needed. The rest of the time, all they see is what I produce. And yes, I produce a lot.

That’s the point.

The point of Slacker Magic is to be able to produce what you need to produce in the real, practical world to make the income you want for your business (which is unique for each of us) and feel aligned in your mind, body, and spirit with what you need.

What each of us needs for our minds, bodies, and spirits will be unique to each of us.

You can’t tell if someone is slacking or not just by noticing what they’re doing. Slacker Magic allows us to do a LOT.

For me, writing emails feels delightful, fun, and powerful. I hear all the time from my audience that my emails are helping them. I hear from my current clients that even though they are literally working with me right now and have all my support, they still read my emails because they augment the support they’re getting from me.

I know my emails are aligned for me, my ideal clients, and my potential ideal clients.

When you are listening to your inner wisdom, you’ll know what action steps are truly aligned for you, your business, and connecting to your ideal clients!

Now, what I’m doing doesn’t resonate with everyone. The emails I write sometimes make people unsubscribe. And that’s a good thing! Alignment is key. If I’m aligned and what I’m doing pushes someone away while it attracts people I love to work with at the same time, I’ve got a clear, strong message that resonates ONLY with my ideal clients.

That’s a powerful way to cut down on the energy, effort, and time you might otherwise put into non-ideal clients!

Do I pressure myself to send an email every single day? No. Do I write an email every single day? No.

I send emails daily because it feels inspired, aligned, and fun. It feels like I’m coaching my people daily, and I LOVE coaching.

I write emails about twice a week, when I feel inspired. If I’m not inspired, I wait until I am.

The Slacker Magic System wasn’t created to teach people to just sit around and slack. It was created to give other coaches hope and real, practical ways to still get everything done, have a thriving business, and also get to feel aligned, relaxed, and in ease and flow.

I definitely want to grow my business and I’m passionate about marketing, building, and attracting clients. When I do those things, I get to do what I love - coach! And my clients get the support they need. It’s a win-win.

I remember doing an interview once with a business coach and talking about how I was taking time off during a launch. She gasped, and I could hear her holding back the shock. Yet, I always take time off during launches. It never causes a problem.

When you’re set up with the Slacker Magic System, you can live exactly how you want to live while also having a thriving business. You don’t have to be controlled by launches, social media, or any part of marketing your business.

Taking you deep into the Slacker Magic System and getting you completely set up to thrive while having the time you need to rest, take care of you, and just be is the core focus of my somatic, mind-body program for coaches.

You’ll get mind-body practices that help you listen to your body, hear your inner wisdom, heal old patterns that no longer serve you, release stress, and regain your energy. At the same time, you’ll get clear, practical support for your business so you can efficiently create content that has a clear, direct message to attract your ideal clients.

I’ll give you personalized feedback throughout the program on your messaging, your signature program design, your sales page, your content. I’ll also support you in relaxing your nervous system so that you feel much more at peace while you’re also growing your business.

You can learn more about this program and others here.