How to Stand Out in a Sea of Life Coaches

Last week a 1-1 client of mine asked, “How can I stand out and be unique as a life coach when there are so many other life coaches out there?”

Answering this question is critical if you want to truly call in more of those perfect clients who are SO freaking awesome to coach.

Here’s how you can stand out in the sea of life coaches.

Don’t be a life coach. 😂

Actually, though, I’m serious.

Stop calling yourself a life coach. Stop thinking of yourself as a life coach. Stop telling people you’re a life coach.

Why?

Because being a life coach doesn’t tell your potential clients how you can help them get the results they want.

Nobody is waking up at 3 am, unable to fall asleep, stuck in worry thoughts…

…and thinking “OMG, I really need a life coach.”

Instead, they’re waking up at 3 am freaking out about money, their kids, relationship issues, their health, their business, their mental health…etc.

Whatever they are freaking out about, we know one thing: It’s specific.

It’s in a category, like health, wealth, relationships, and personal growth.

Within that category, it’s a really specific issue.

Once you know exactly what category and specific issue you help your clients with, you can simply speak to that in all of your messaging.

Now, you are no longer a generic life coach in a sea of life coaches. And no, you shouldn’t put “life coach” on your social media profile. (No worries if you didn’t know that until now! It’s an easy fix.) Instead, simply put what you help people solve.

Even if you’re a healer, therapist, breathworker, hypnotist, intuitive, psychic, spiritual coach, mindset coach, somatic coach, trauma healer, or you name it, you’ll still want to employ this same practice. It will set you apart from all the other people in your field.

Not sure how to distill what you do into that clear, core niche and message?

Luckily, this is my jam. 😉

We can solve this quickly AND get your program aligned with your message, even if you haven’t created one yet in my group program.

Easy peasy!

I’ll help you get the clarity you need to create content that is specific, clear, direct, and helpful to your potential clients.

That, my friend, is the path to making $10K plus months.

This is actually why my business was so successful from the get go, even though I didn’t fully understand this at the time.

I wanted to help women with vulvodynia and interstitial cystitis - two very specific and usually connected syndromes. It doesn’t get any more specific than that. My coach at the time thought it was TOO specific.

That was simply because she didn’t know how many women were suffering, and I did.

You can learn more about my group program here.